Image Marketing: More than just Pinterest

Since the beginning of advertising, images have been used to sell products, foster emotions, create connections. Coca-Cola is so tied to imagery, they drill into your brain the shape of their bottle so that image sticks out when you walk past the cooler in the store....

Is Your Copy Upside Down?

As a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.” When you do this – when you don’t relay your message in the correct order – you lose your audience’s attention, and...